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Body Butter, Orange Lipstick Among Recent Beauty Trends, Spate Finds

As the weather cools, deeply hydrating body butters and orange lips are top of mind for consumers.

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By: Lianna Albrizio

Associate Editor

Body butter and orange lips are among the recent searches, Spate, a machine intelligence platform for identifying real consumer needs, finds.   On average, there are just under 194,000 searches every month in the US for body butter, which is very high in volume relative to other body care searches. It has hiked more than 9.4% in searches since 2020, with very high competition and 16 market leaders. Top brands by increase in search volume are Tree Hut, Trader Joe’s and Truly.    T...

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